I've spent the last 6 months rebuilding YourPCM from the ground up. Version 2 is beautiful; it's smaller, faster and better in every way than what I had before. So it's finished, my subscribers are using it, and new small business owners can now sign up for a free trial ...
YourPCM V2 is done, so can I relax now, right? Um ... not really!
So what's next for Steffi? Well, that's a really good question, isn't it? You'd think I could kick back, relax and just slide into Christmas, but actually, there's still a lot to do.
SaaS finished, website finished, Aimee - my support and sales chatbots - almost finished ... now we're onto the Go To Market plan. This really does need to be a priority, as I have a couple of networking presentations (as opposed to demonstrations) to do for YourPCM next week.
One is a general presentation that will need a slide deck for a networking event next week, and then a mastermind session I'm guesting at needs an extended presentation that also includes my Go-To-Market (GTM) plan. This is a meeting where I'm validating what I want to do and my peers can make other suggestions.
A proper GTM is very important for SaaS businesses!
You may have a great product, like I do, but unless you have a laser-like focus on your market, your message and your media then you're just throwing spaghetti at the wall, hoping it will stick.
In a nutshell:
My market is ... small business owners who grow through networking
My message is ... YourPCM is all about 'easy contact management'
My media is ... social, email and virtual networking with some face-to-face
There's a lot more to it than that, which is why I'm spending the weekend thinking and creating presentations ready for next week.
I have some Q&A sets to add to Aimee to finish off her knowledge base, but that's it. It's all about marketing from the beginning of December into 2025.
But no coding now!
The cost of living increases through 2024 caused me some issues, and that's because I had to be focused 100% on creating YourPCM v2 (and other foundational work before it). There was little growth this year, but I knew that would happen, and just knuckled down and got on with it. It's not been pleasant though.
So apart from bug fixing, no coding until at least my birthday next June, I have a financial goal for 2025 (which I won't share, obviously!) and that's going to take a lot of focus on being an entrepreneur. My inner coder girl needs to stay in her room for the next few months and just play games.
I'll talk more about my entrepreneurial journey soon.
I'm a 31-year veteran web developer, who published one of the first 1,000 websites in the entire world when I worked at The Open University way back in 1993. Since then I've been involved with projects big and small, funded and unfunded, corporate and commercial. I was part of the dot com boom and contracted in California in the mid-2000s.
On my return to the UK circa 2011, I started work on my digital marketing platform SLO Media, and have run that successfully for over a decade. During the pandemic, when we were all bored out of our skulls, I created YourPCM, a CRM designed exclusively for UK small business owners (sorry rest of the world), then built YourAI as my artificial intelligence playground (yay for the whole world!). Although it was only ever meant to be a new module for YourPCM, I made it available commercially when a number of my friends and networking buddies saw it and demanded access to this handy set of content creation tools.
And now we have sBlogIt! which is a more focused version of the blogging part of YourAI with enhancements up the wazoo and the ability to create and publish an entire blog post in just a few minutes using a low-cost token-based system. If you want to know more about all that, you can visit sblogit.com and sign up for free. We'll even give you 50 tokens to get you started, so no excuses, ok?
My head is in The Cloud, my heart belongs to The Web, and my soul is filled with such beautiful code 💗
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