I've spent the last 6 months rebuilding YourPCM from the ground up. Version 2 is beautiful; it's smaller, faster and better in every way than what I had before. So it's finished, my subscribers are using it, and new small business owners can now sign up for a free trial ...
YourPCM V2 is done, so can I relax now, right? Um ... not really!
So what's next for Steffi? Well, that's a really good question, isn't it? You'd think I could kick back, relax and just slide into Christmas, but actually, there's still a lot to do.
SaaS finished, website finished, Aimee - my support and sales chatbots - almost finished ... now we're onto the Go To Market plan. This really does need to be a priority, as I have a couple of networking presentations (as opposed to demonstrations) to do for YourPCM next week.
One is a general presentation that will need a slide deck for a networking event next week, and then a mastermind session I'm guesting at needs an extended presentation that also includes my Go-To-Market (GTM) plan. This is a meeting where I'm validating what I want to do and my peers can make other suggestions.
A proper GTM is very important for SaaS businesses!
You may have a great product, like I do, but unless you have a laser-like focus on your market, your message and your media then you're just throwing spaghetti at the wall, hoping it will stick.
In a nutshell:
My market is ... small business owners who grow through networking
My message is ... YourPCM is all about 'easy contact management'
My media is ... social, email and virtual networking with some face-to-face
There's a lot more to it than that, which is why I'm spending the weekend thinking and creating presentations ready for next week.
I have some Q&A sets to add to Aimee to finish off her knowledge base, but that's it. It's all about marketing from the beginning of December into 2025.
But no coding now!
The cost of living increases through 2024 caused me some issues, and that's because I had to be focused 100% on creating YourPCM v2 (and other foundational work before it). There was little growth this year, but I knew that would happen, and just knuckled down and got on with it. It's not been pleasant though.
So apart from bug fixing, no coding until at least my birthday next June, I have a financial goal for 2025 (which I won't share, obviously!) and that's going to take a lot of focus on being an entrepreneur. My inner coder girl needs to stay in her room for the next few months and just play games.
I'll talk more about my entrepreneurial journey soon.
Based in the charming village of Hanslope in Buckinghamshire, UK, I bring over 30 years of experience in web development. From creating my first website for the Open University in 1993, through being part of the dot com boom, to my explorations in SaaS and AI over the last few years, my journey has been a rich tapestry of web projects, big and small, both funded and bootstrapped.
Originally developed during the pandemic, at the start of 2025, I released the next iteration of YourPCM, version 2, which is all about 'Easy Contact Management for Small Business Owners'. Is it a CRM? Yes, but I don't call it that because people glaze over at the mention of such things. CRMs are boring, difficult to get to grips with, and it's a nightmare to get help when you need it.
YourPCM is none of those things! It's simple to use, well-supported, feature rich and beautiful, right out of the box. It's available on a simple monthly subscription with no long-term tie-in. Book a demo or grab your own 14-working-day free trial and discover why YourPCM is all about easy contact management for small business owners.
My head is in the cloud, my heart belongs to the web, and my soul is filled with such beautiful code 💗
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