0333 335 0420
A Closer Look: My Booster Pack
Organic reach is dropping as social media companies scramble for profit. So how do you get your blog posts in front of more people?
I've blogged before about my social sharing pack, and how it's a great tool for simple brand awareness. Every working day, I'll share a number of blog posts, testimonials, videos, sales messages and news items to Facebook, Twitter and LinkedIn for you.
"But with organic reach dropping, it's difficult to get more than 10 or 20 people seeing each share before they drop off their timelines!"
My social sharing pack is about regularly putting stuff out there to improve your brand awareness. Those 10 or 20 people are not the same 10 or 20 people each time, so what I do for you is a bit like a war of attrition.
There are ways to increase organic reach yourself. For example, when I share something to your Facebook business page, you 'like' it, leave a comment on it and share it to your own timeline while asking a question in the status box.
This means your 'friends' may see a share rather than just the people who like your business page and that improves the chances of them engaging with it, or even liking your business page, so they see future posts.
But social sharing (the war of attrition part I mentioned above) is a slow way of growing your likes, followers and connections. Surely there must be a better way to improve the reach of my blog posts?
"Well, yes there is ... when it comes to social media, if you pay they let you play!"
First of all, I need to say that I'm not confident with the return on investment we get from Twitter advertising, and LinkedIn advertising is actually rather expensive. I concentrate my efforts on boosting my client's weekly blog posts on Facebook.
Now, this is a typical response when I talk to people about boosting on Facebook: "Ah, but surely business people won't be on Facebook during the day, you're just wasting my advertising fees?"
Actually no! Firstly, you can choose what times of day your boosted post goes out; secondly, you can select an audience who you want to see it; thirdly, you can choose where they are.
So if you want self-employed people within 15km of Milton Keynes to see your blog post in their newsfeeds between 7pm and 11pm, well, I can make that happen for you.
With clients who subscribe to my Booster Pack, I usually set the boost to run for the next six days (from publication), ready for their new blog post to appear the day after. They decide how much they want to pay each month and include it in their monthly subscription, I then spread the booster fees across the following four weekly blog posts.
Even a small £10 per blog post boost will increase the reach. An organic reach of 10 to 20 people seeing a blog post in their newsfeeds can easily rise to 1,000 or more with minimal spend. Facebook is good like that if you get specific with it.
"I do all the work, you get all the glory? What's not to like about that?"
Call me on 0333 335 0420 to find out more, leave a comment below or fill out the form at the bottom of this page to send me an email enquiry and I'll be in touch. I'd love to demonstrate just how easily my Booster Pack can increase your blog post's reach.
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