The Personal Blog Of Steffi Lewis

Founder & creator of YourPCM ...


Perseverance in SaaS: The Undying Spirit of Founders

Hang in there kitty ...

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Posted by Steffi Lewis on 08/09/2023 @ 8:00AM

In the dynamic world of Software as a Service (SaaS), the entrepreneurial journey is not for the faint-hearted. The constantly evolving technology, user demands, and economic pressures present a challenging landscape ...

The beauty of the SaaS industry is its vast potential and the ever-present opportunity for growth and innovation!

The beauty of the SaaS industry is its vast potential and the ever-present opportunity for growth and innovation!

created by leonardo ai

This requires nothing less than sheer resilience and dedication from SaaS founders. While the rewards can be massive, the journey is often steeped in trials and tribulations that test the limits of human endurance and belief.

"Today, the economic scenario is riddled
with uncertainties!"

Headlines scream about economic downturns, international trade disputes, and not to forget, the looming cloud of unexpected global events, all of which leave us collectively stressed.

Amidst these uncertainties, companies both big and small are squeezing their budgets, cutting down on their subscriptions, and re-evaluating their tech-stack. In such times, as SaaS founders, the challenges we face seem manifold.

New customer acquisition becomes tougher, and retaining the existing ones feels like a Herculean task. So, why continue? Why not just throw in the towel and pursue something less taxing?

Because every SaaS founder knows deep down that these trying times are, but mere phases. The narrative of many successful businesses, irrespective of the domain, reveals one common trait ... perseverance.

For a SaaS founder, this perseverance means an undying passion for their product, a belief in the value it offers, and an unwavering dedication to move their business forward, day by day, and building brick by virtual brick!

One may argue that the odds seem stacked against us. Yet, history has shown us that adversity often brings out the best in humans. The success stories of today's tech giants serve as a testament to this fact.

Many of these companies started in basements, garages and sheds, amidst economic downturns, with nothing, but a dream and an iron will. They didn't just survive; they thrived, because they kept going, adapting, learning, and growing.

It's crucial to remember that success in the SaaS world is not necessarily about being the first or the most innovative. It's about understanding the customer, iterating the product based on feedback, and staying true to the mission. It's about the relentless pursuit of creating something of lasting value, even if it means taking baby steps for years.

To every SaaS founder out there ... my peers ... you're feeling the weight of the world right now, but remember that your dreams are valid. Each hurdle, every setback, and all the sleepless nights are just preparing you for the success that's to come. The world needs your solution, your unique perspective, and your passion.

"Embrace the challenges, for they refine
and define your journey!"

If there's one thing to take away from this week's ramblings, it's this: Don't be discouraged by the arduous journey. Embrace the grind, lean into the challenges, and most importantly, keep moving forward.

The beauty of the SaaS industry is its vast potential and the ever-present opportunity for growth and innovation. With resilience and dedication, not only can your business weather the storm, but it can also come out stronger on the other side.

The world is waiting for you, and your dreams are just on the horizon, ready to be realised.

Love, light and logic ...



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About Steffi Lewis ...


Foodie, sci-fi nut, cat lover, brain aneurysm & cancer survivor, countryside dweller, SaaS entrepreneur, developer and networker.

Published my first website in 1993 for the Open University and am highly experienced with Windows Servers, SQL Server, HTML, Classic ASP, JavaScript, and CSS.

I've also worked as a professional photographer in Los Angeles, USA and been a vision mixer and producer for live television in my time.

I live in a village north of Milton Keynes with my two cats, Baggins and Gimley, and a large planted aquarium full of unruly tropical fish.


01908 875991