It's been a really interesting couple of weeks here at Steffi HQ working on business plans and refining how I do things. My accountant strongly recommended I create a business plan, and it was a really, really good idea ...
Remove the choke points and watch your flywheel ramp up!
Although I'm nowhere near finished with it, the process has brought up some interesting issues. Defining how I do things on paper has been the biggest thought experiment ever and that led me to watching TK Kader's YouTube video about the flywheel and nodding sagely at his advice.
"Up to now, I've always used the snowball analogy!"
So, the snowball analogy is about gaining momentum for your project. You start with a small snowball and have to roll it yourself and eventually, it gets bigger and bigger and starts rolling down the hill on its own. In my SaaS world, this symbolises more and more subscribers coming on board, you adding to your team, and the whole thing taking on a life of its own, without you constantly having to drive it.
But the flywheel analogy is a bit more defined. Yes, it's 2-D and something that can be drawn on paper, but it includes sections like Awareness, Acquisition, Activation, Revenue, Retention and Referral ... and let's you define your processes in between.
The more refined your processes, the faster the flywheel moves. And, just like a flywheel is designed to gain momentum itself, your SaaS flywheel should ramp up over time and get faster, and faster and faster, ultimately running on its own, with little to no input from you.
So, the whole point is to remove the choke points. These are keeping the brakes on the flywheel and that's what I'm working on right now. TK's ideas around Ideal Customer Profile, Manifesto and West End Show sit at the very heart of this!
So, if your SaaS business isn't ramping up the way you want it to, take a leaf out of TK's book and define your Go To Market strategy, work on your Flywheel choke points, and watch your SaaS business grow.
It really is a great way to create an unstoppable business.
Love, light & logic ...
STEFFI LEWIS Independent UK SaaS Developer - Creator of YourPCM & sBlogIt!
Would you like to know more?
If anything I've written in this blog post resonates with you and you'd like to discover more about flywheel, do give us a call ...
Based in the charming village of Hanslope in Buckinghamshire, UK, I bring over 30 years of experience in web development. From creating my first website for the Open University in 1993, through being part of the dot com boom, to my explorations in SaaS and AI over the last few years, my journey has been a rich tapestry of web projects, big and small, both funded and bootstrapped.
Originally developed during the pandemic, at the start of 2025, I released the next iteration of YourPCM, version 2, which is all about 'Easy Contact Management for Small Business Owners'. Is it a CRM? Yes, but I don't call it that because people glaze over at the mention of such things. CRMs are boring, difficult to get to grips with, and it's a nightmare to get help when you need it.
YourPCM is none of those things! It's simple to use, well-supported, feature rich and beautiful, right out of the box. It's available on a simple monthly subscription with no long-term tie-in. Book a demo or grab your own 14-working-day free trial and discover why YourPCM is all about easy contact management for small business owners.
My head is in the cloud, my heart belongs to the web, and my soul is filled with such beautiful code ��
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