The Old Blog Of Steffi Lewis

Founder & creator of YourPCM ...

     

Let's Talk About SaaS In 2023!

Documenting my journey ...

POSTED BY STEFFI LEWIS ON 06/01/2023 @ 9:00AM

#YourPCM #SaaS #Coding #Business #Marketing #Thoughts #CRM #SME #UK

It’s been a while since I contributed to this blog. Looking back, it was early 2020 when I last published something and that was a recycled blog post from an earlier time. So I’m going to change that now and start posting about my SaaS journey with YourPCM …

YourPCM is a classic SaaS business and I have a lot of work to do in 2023!

YourPCM is a classic SaaS business and I have a lot of work to do in 2023!

copyright: ra2studio / 123rf


So firstly, what is a SaaS? It stands for 'Software as a Service' and is a cloud-based web platform that offers a range of different functionality for a monthly subscription. There are many out there, of all shapes, sizes and cost levels.

"Mine is called YourPCM!"

I call it a 'growth engine' because it lets you organise everyone you know, discover new businesses you don't, and reach out to them all with custom email, SMS and our unique HTML mailing list system.

It all started at the beginning of 2020. I was coding a new module for my digital marketing platform that I use to blog for my other clients. It was going to be a simple contact manager, available to my blogging clients only. However, my best friend Kirsty Parris dropped by for a coffee one afternoon, saw what I was doing and said, "I want that!"

I replied, "You can't have it, you're not a blogging client". She didn't accept that and went on to offer to pay me for just the contact manager and it all kicked off from there. Rather than telling the whole story, you can go and read this blog post to learn more.

Needless to say that 2020 was my core development year, 2021 was a year of refinement and getting feedback from early adopters, 2022 was all about adding killer features, and now here in 2023 it's all about growth.

"So, this blog is now about my thoughts
on building YourPCM!"

If I do any coding, it'll explain why and how, and when I get wins with my business development I'll share that too. Right now, I've just released a whole raft of upgrades to my subscribers that I coded during Christmas 2022. With my entire family being in Australia, I had plenty of time during the festive break to work my way through our feature request list as well as code some new ideas.

And now we're at the end of our first week back in 2023 and all is going well. I've worked out my marketing plan for the year, I've set my targets for the number of new subscribers and I've been formulating my plan for 2024 where I spin off YourPCM into its own limited company and look for startup funding from investors.

It's all go, go, go in Steffi's World. YourPCM is a classic SaaS business which is one that's "Low cost, and high subscriber". I've got a lot of work to do this year to hit my subscriber targets, so I'd better get on with it.

I'll let you know how it's going.

Love, light & logic ...

Steffi Lewis

STEFFI LEWIS
Independent UK SaaS Developer - Creator of YourPCM & sBlogIt!



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#YourPCM #SaaS #Coding #Business #Marketing #Thoughts #CRM #SME #UK

About Steffi Lewis ...

 

Based in the charming village of Hanslope in Buckinghamshire, UK, I bring over 30 years of experience in web development. From creating my first website for the Open University in 1993, through being part of the dot com boom, to my explorations in SaaS and AI over the last few years, my journey has been a rich tapestry of web projects, big and small, both funded and bootstrapped.

Originally developed during the pandemic, at the start of 2025, I released the next iteration of YourPCM, version 2, which is all about 'Easy Contact Management for Small Business Owners'. Is it a CRM? Yes, but I don't call it that because people glaze over at the mention of such things. CRMs are boring, difficult to get to grips with, and it's a nightmare to get help when you need it. 

YourPCM is none of those things! It's simple to use, well-supported, feature rich and beautiful, right out of the box. It's available on a simple monthly subscription with no long-term tie-in. Book a demo or grab your own 14-working-day free trial and discover why YourPCM is all about easy contact management for small business owners. 

My head is in the cloud, my heart belongs to the web, and my soul is filled with such beautiful code ��



Telephone:

01908 875991

Website:

https://www.yourpcm.uk