Steffi Lewis

It's Your Dream, So Go Build It

Your future depends only on you ...

Posted on: 01/06/2014   By: Steffi Lewis

I've been spending a lot of time either reading or deep in thought this week. I've structured my day a little more to allow me to work 'in' the business in the morning and work 'on' the business in the afternoon. It seems to be going well ...

project phoenix has given me a lot to think about this week

project phoenix has given me a lot to think about this week

I've certainly got back into the routine of editing and although I have to take longer breaks between individual edits because of my dodgy eye, I'm managing to fit all my clients in as scheduled then I'm free to enjoy some entrepreneurial time from then onwards.

I'm still at the start of my journey to build my company - I've been full time for less than a year - and I guess you could think that what happened to me over the past few months was a major setback, but the key thing to remember is that despite all the loss, upheaval and illness I've endured, I've never lost my belief in and how it can become a global brand.

However, what did happen is that my vision became diluted - even polluted - because where as I wanted to keep everything centrally to control the quality of our 'product' and the way we find, work with and delight our clients, over the first part of 2012 my vision mutated into a franchising model that, although not without its own merits, was not my vision at all!

So this is what I've been doing this week to move Project Phoenix forward. I've been thinking really hard about :

  • what will look like in five years time

  • what my own life will look like in five years time

And these are two equally important things to think about! You can't simply do all the work day to day and not have a clue why you're doing it - you'll just stagnate - and of course, if you can't see how building your business will benefit you in the long run, what motivates you to get up in the morning to put in all that effort?

I guess that this is where my NLP training comes in handy. Visualisation is an important tool because it allows me to see, hear and feel - completely experience - five years from now as well as do the same for my own life. And take your time when you do it yourself. Find somewhere quiet that you can just sit down and lose yourself for a while. Inside, outside; on the sofa, beside a lake - you know where's best for you - and then write down in as much detail as possible what your business and your own life will look like in the timescale you set yourself.

In my case, this is five years. For yourself it could be two years, or ten ... it doesn't matter as long as you commit yourself to building what you 'experience' in that time scale. Add in some way points if you want to ... one year, two years ... these things need to grow organically don't they? You don't want it to grow so fast it then collapses in on it's foundations - take a lesson from the era about unsustainable, phenomenal growth.

If you have business partners then you have to ensure that you all have the same vision for your business in the same timescales. You must be singing off the same hymn sheet or your vision could become diluted - or even polluted as mine did. Be careful with those personal visions as well. You don't want to be looking at a five year personal plan if one of your business partners is looking to retire in two years! That would cause some interesting issues wouldn't it?

Write down that vision for your business, put in your waypoints, add as much detail as you can and revisit it on a regular basis to ensure you're on track. Include your personal vision in the same section so you can motivate yourself when times are dark.

After all - what's the point of putting in all that hard work and effort if you don't get to build your vision and fulfil you wildest dreams? Sounds very much like a job to me and why would anyone want one of those?

Love, light and logic ...


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More about Steffi Lewis ...

I'm a web designing, blog editing, article writing, email sending, social media savvy photographer and videographer type of girl, with over 21 years in the creative industries.

I'm a highly experienced ASP developer with knowledge of Windows Servers, SQL Server, HTML, Javascript, CSS and use my knowledge to create and enhance Steffi/CMS. This allows me to offer my online marketing services to my clients.

I've worked as a professional photographer in Los Angeles, USA and been a vision-mixer and producer for live television in my time. I also offer photography and video services to my clients.

Wouldn't you rather be working for your customers and clients than spending hours doing online marketing for yourself?


0333 335 0420


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Jacqui Frost

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