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Frequently Asked Questions

A selection of frequently asked questions about my services. My FAQ explains how everything works. Click a question, see the answer

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Web designers are great at web design and they could easily set up a blog within your website. But then you're on your own and you have to do all the work yourself. I'm with you every step of the way and edit, write, publish, share and email your words of wisdom for you, week in, week out.


They are partially right. Your blog has to be within your 'domain' not within your website. Let me explain: your website is at www.yourdomain.com and your blog (if you choose to work with me) will be at blog.yourdomain.com. Both 'www' and 'blog' are subdomains of yourdomain.com and Google states quite clearly that it treats them equally.

As an example, Hubspot is the biggest marketing company in the world. Why would they have their own blog at https://blog.hubspot.com if they thought it would be detrimental to their Google ranking?


I always recommend that an individual uses their own name when claiming their space on the web. You may not be able to get a dot com with your own name, but there are many other 'top-level domains' available. I'll certainly help choose the right one for you.


No, not at all. In fact it's going to bring more traffic to your overall domain. Websites bring traffic in from search engines and blogs bring in traffic from social media and email. There is some crossover here (when blog posts rank and you share website pages to social). And remember, it's not a separate blog if it's under your own domain name.


I published my first website for the Open University in 1994, founded a web design company in 1997, was involved with the dot-com boom in 2000, started blogging in 2006 whilst I was working in California, then built the foundations of this online marketing platform in 2010, launching Steffi/CMS in 2011.

In years worth of experience, I'm now at 30 years of working with computers, the Internet and the World Wide Web. So quite a bit more experienced than most!


No, I've developed my entire online marketing platform myself. It has the best bits of Wordpress, to create blogs and websites, but also includes similar functionality to Hootsuite and MailChimp too! So instead of using many different platforms, with different interfaces, there's just one that lets you do everything you need.

You may think that you'd rather use these other products to create your blog or website, do your social media sharing and send out your email, but remember, I offer a completely managed end-to-end service to do all that for you so there's no triple learning curve and you can be involved as much or as little as you like.

The best thing is, that as my client, you have direct access to me, the developer, which is something you'd never get with these other platforms! Whatever help you need, just get in touch.


When I say that I offer a fully managed end-to-end service, I mean just that. I can do it all for you! Normally, I ask my clients to spend 20 minutes a week jotting down some words of wisdom and then emailing them in for me to finish and polish as a blog post. But I can write your blog posts for you if you'd prefer! Either way, I'll send you email reminders so you can decide what to do each week.

I can do your social sharing for you every working day (you just answer any enquiries you get from Facebook, Twitter or LinkedIn), I can send out your mailer once a week describing your latest blog post and can copyright the pages of your website.

I'm also there to support you whatever technical questions you may have, just get in touch!


No, sorry. Your blog has to be part of my platform Steffi/CMS. I don't work on other platforms except to advise your web designer on how to get your blog posts to appear on your website home page.

There's no reason you can't have your existing website with your web designer and have your blog with me. A few little tweaks to your DNS and both can appear under your overall domain so you get all that lovely Google Juice flowing between them.

I offer a fully managed, end to end solution and have total confidence in my services. If I was to update Wordpress blogs then it would dilute and degrade my own offering.


Yes, I do! All of my clients are automatically members of my referral programme. This means that when they refer another business owner to me, and that person joins the Stefferati (becomes my client), the referring client gets £10 per month referral fee from me for as long as the client they referred is working with me.

I'll adjust your monthly direct debit to reflect the referral. Refer enough new clients to me and you could be working with me for free!


My online marketing services are on a month-by-month basis. Pay for a month, get a month's worth of services. No long contract, just one month's notice to quit, though I recommend an initial 6-months so you can be sure it's working for you.

Payment via direct debit on 1st, 7th, 14th, 21st or 28th of each month. There is no VAT due on any of my services at this time.


If you are an individual using your own domain name then go into your Advanced DNS settings and either modify the www record if it is available or create a new one called www. In the IP number box, enter 217.199.164.190 then click update. Do the same if there is a * record in there.

If you already have a website at www and want to create a new blog record that points at my servers, go into your Advanced DNS and add a new A record called blog. In the IP number box, enter 217.199.164.190 then click the update button.

It may take up to 24 hours to propagate fully around the Internet but when it does, you'll see your core blog or website appear. It will show the domain name at the top. I'll then be able to start work on the branding and adding content.

I can do the DNS updates for you if you need me to.


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