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A Real Blogging Dilemma
I feel that it's important to set an example for my clients and publish a new post each week. I've been blogging for over eight years.
I encourage everyone I meet to blog; especially if you realise that from a business perspective those who blog once a week or more receives a 67% increase in traffic and enquiries, so it really does makes sense to do it. Besides, it's also great for raising your own personal profile.
"I often wonder why some business owners and entrepreneurs think it's not worthwhile?"
But if you do know it's worthwhile (yes, it is - call me, I'll explain) then it's sometimes hard work thinking about what to write each week. As I'm such a regular blogger, where do I find my inspiration to write so regularly?
There's always lots of things to write about in my world:
Significant moments from my life
Personal development ideas and concepts
Current news and events
Goals I've set for myself and my business
New features and upgrades for sblogit.com
A summary of my day, weekend or holiday
My own hobbies and interests
Further information on my products and services
Space, science and technology posts
And that's just ten things off the top of my head!
Finding inspiration is quite easy when you give yourself a quiet moment to think about it. I just close my eyes and mull over what happened in the previous week or what important things are coming up in the next few days.
If you're lacking inspiration for your next blog post then why not look through your bookshelf? Check your favourite websites and see what news is current and relevant? Listen to what your friends are talking about or even write about your favourite album and what it means to you?
And in the business world, get your team together and brainstorm ten ideas right now that could keep you inspired for the next couple of months. That's exactly what one of my clients does and they theme a month's worth of blog posts in one go.
As a final idea, if you're a sole trader or partnership, why not ask your customers and clients what they'd like to see you write about? There's nothing wrong with asking, is there?
The simplest thing to say about blogging is to make it personal and to give the reader a nugget of value to take away from your post. This will encourage them to share your blog post with their own friends and you should get more visitors and more comments.
And if you still can't find blogging inspiration then just ask! I posted a short status on Facebook recently looking for inspiration and within a few minutes, one of my friends had suggested something that struck a chord with me!
Love, light and logic ...
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