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A Closer Look: My Social Media Sharing Pack
One of the key needs of social media is regularly sharing. But many small business owners and entrepreneurs don't have the time.
The second issue you face is figuring out what to share and when! If you're out there doing deals and working for clients, anything more than a regular 'visit my website' kind of post takes the focus away from generating vital income.
The days of exclusively driving traffic to your website are most certainly over. In the 21st century it's about driving traffic to your brand so blogging, social media and email are all part of that online marketing mix now, as your website has traditionally been.
"Remember, if your website is your shop window, your blog is your front door. And social media? That's the sign outside that says come on in!"
One of the things I noticed a few years ago was that my clients were posting their blog posts to social media every day. And it wasn't just the latest post I had created for them, they were sharing historical posts purely for variation.
So I asked them about that and they said that they liked the variation with people seeing their brand and reading their words of wisdom to prove they knew what they were talking about. One even said "Well Steffi, it's far better than just sending people to my website homepage over and over again, that just gets boring and turns people off."
So I built my Pulse page into each client's blog. Originally, this gave them an easy way to share their blog posts to Facebook, Twitter and LinkedIn, either directly, or by using Buffer. Then someone asked for sales messages (including links to various pages on their website) so I added that in, then videos, then testimonials and then news. Each client's Pulse pages is now a central 'silo' of content that can easily be shared.
Not all of my clients needed all of that functionality, so some are still happy to just share their blog posts to their usual social media feeds. But some pay me to do sharing for them.
"Every working day, I share up to six random things to Facebook, Twitter and LinkedIn for them!"
That's 18 shares per client (sometimes more), every working day, and you'd think it would take a huge amount of time to do it each morning. Well, not with my social sharing pack. It takes my clients no time at all (because I do it for them) and it takes me around five minutes per client.
My system has fixed times built in and we can decide beforehand that at a specific time of day I'm going to share a specific type of thing from Pulse, be that blog posts, sales messages, testimonials, videos or news.
I bring up the Pulse sharing page each morning, it randomly chooses what to share and when; I may add a custom message to it and ping ... I press a button and it sets those 18 or more shares up and then each client's likers, followers and connections see them appearing in their Facebook, Twitter and Linkedin feeds throughout the day.
I do have to add this caveat here: potentially see ... remember there's no guarantee with organic reach on social media that everyone you're connected to will see it ... unless you pay to play.
But regularly sharing every day gives you a far better 'chance' of people seeing your brand, messages and words of wisdom, so wouldn't it be a great idea to let me do that for you as part of your online marketing subscription with me?
"I do all the work, you get all the glory? What's not to like about that?"
Call me on 0333 335 0420 to find out more, leave a comment below or fill out the form at the bottom of this page to send me an email enquiry and I'll be in touch. I'd love to demonstrate just how easy it is to start sharing on social media with my help.
Love, light and logic ...
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