0333 335 0420
A Closer Look: My Blog Mailer Pack
Email is a staple part of any marketing plan and my blog mailer pack is an easy way to get your brand in front of your contacts each week.
Every marketing plan needs to include email. We've been using it for decades now and it is a simple way to get in front of your contacts each week, especially those old schoolers that either don't use social media or are just too busy to look often.
"Remember, social media posts disappear
from feeds pretty quickly!"
But email tends to hang around in inboxes for far longer and a lot of people will click and scan through to see if there's any benefit to them reading it. There's no guarantee on deliverability, but done right (and as long as your email doesn't trigger any spam filters) there is a good chance of getting it to ping up and wait to be read.
Spam filters are a real problem for marketers. We all want to put our products, services and special offers in there but as soon as you use words like 'free', 'sale' and 'special' (and currency symbols), spam filters start getting interested in your email and shunt them into junk folders or don't bother delivering them at all.
Try tricking them by using symbols or spaces (for example, 's p e c I a l o f f e r' or 's.p.e.c.i.a.l ... o.f.f.e.r') and they'll know you're up to something dodgy. Just send an image rather than text and you're junked almost immediately. You have to get your text/html/image ratios right to pass inspection.
So, what can you do? Well, you change your thinking from sales, sales, sales to brand awareness. You email your new blog post each week instead, and get your branding and knowledge into the recipient's mind.
Remember that 99% of your contacts are in 'don't need now but may need in the future' mode and brand awareness is about getting them to contact you before they dive into search. Sending your blog post each week is a great way to do this.
"And I can build and send your blog
mailer each week for you!"
It's built into my online marketing platform already. As I edit your blog post, I can push a button and create a blog mailer at the same time. If you've given me an email list of your contacts, the morning I publish your blog post, I'll send out the email to you list at the same time!
In addition, I'll create a lovely little signup form that slides up after a minute or so. This means that if a visitor to your blog post likes what they read, there'll be a good chance they'll enter their first name and email address and join your mailing list.
Each time someone signs up via your blog, you'll get an email with their details in it to add to any other mailing list you use elsewhere. I can even provide you with the code to add the popup box to your website, so any sign-ups from there will automatically be added to the blog mailing list.
"I do all the work, you get all the glory? What's not to like about that?"
Call me on 0333 335 0420 to find out more, leave a comment below or fill out the form at the bottom of this page to send me an email enquiry and I'll be in touch. I'd love to demonstrate just how easy it is to start sending blog mailers with my help.
Love, light and logic ...
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About Steffi Lewis ...