Steffi Lewis Creative
Facebook Twitter Linkedin Google+ Pinterest RSS

01908 711600

Steffi Lewis

How Shallow Is Your Business?

Let Your Inner Beauty Shine ...

Posted on: 14/01/2014   By: Steffi Lewis


After a hard day's development on our new MyB blog building workflow, I was lying on my sofa the other evening. I'd just eaten a lovely home-made Chilli and chose to watch a film on TV to wind down from yet another full-on, awesome day ...

blogging lets the personality behind the business shine through

blogging lets the personality behind the business shine through

The Anytime button on Sky+ offered me a film called Shallow Hal; I love Jack Black and was surprised that I've never seen it before. It's about a real player - funnily enough, called Hal - who cruises the bars looking for women to sleep with. He only sees the physical assets of a woman and not her inner radiance and beauty.

Trapped in a lift one day, a famous TV Guru 'de-hypnotises' him and changes his perception from one of only seeing outer beauty to seeing only the inner beauty of the women he meets. The film revolves around him falling head over heels in love with Gwyneth Paltrow who - in Hal's perception - is the perfect tall, slim blonde model of fashion magazine womanhood. However, to everyone else - who can see her as she is - she's overweight, incredibly shy and hasn't got a clue why Hal is interested in her. A very interesting juxtaposition on which all good comedy is based.


This got me thinking and of course it occurred to me that classical advertising methods and Blogging have a similar perceptual dilemma. For years and years, businesses have tried to make themselves look as beautiful and as attractive as possible, however it's their personality that customers and clients fall in love with and only then will they form lasting relationships.

Business cards, letterheads, flyers, newspaper adverts, TV slots, uniforms, van sign-writing; it's all gloss that's designed to catch the eye of potential customers. How many countless billions do we spend on developing our brands year after year after year? Does it get the results we're looking for? Do we build long term relationships with our customers and clients simply based on looks or are we happy with a lot of 'one-order stands'?

What I like about business blogging is that it's all about your personality. It shows the world your knowledge; gives people a great feel for your experience and your wisdom. It convinces potential suitors - clients - that you're worth getting to know better and adds depth to the gloss of your offline marketing effort as well as your ever so pretty website.


Well crafted blog posts, on a wide range of subjects relevant to your readership which allow the reader to take nuggets of value from what you write about, will make you the most popular kid on the block - or within your industry. It depends on what you're looking for, however let people like you because they've got to know you first rather than you catching their eye whilst wearing your favourite Jaeger and Jimmy Choo combo!

Hal certainly learned his lesson in the film and found his one true love because he was able to see Gwyneth's inner beauty. In the business world, blogging can do the same to help you grow your client base and build deeper, lasting relationships with those you do - and are yet to do - business with.

Love, light and logic ...

STEFFI LEWIS



Buffer
Click here to Share, Email or Bookmark this website




More about Steffi Lewis ...

I'm a web designing, blog editing, article writing, social media savvy photographer and videographer type of girl, with over 21 years in the creative industries. Many of my clients work with me on a simple monthly subscription.

I help them to develop and maintain the best possible web and social media presence using my creative skills. I am an expert in a range of fields.

From website and blog subscriptions where I can write for you and even share your stuff to social media, to headshots, event photography and some fabulous videoography, you can be sure you're in the safest of hands!

Telephone:

01908 711600


More blog posts for you to enjoy ...

Gardening: Starting From The Ground Up
Time to get my hands dirty ...

Too Many New Year's Resolutions?
Phase them in, one by one ...

A Blogger's Dilemma
Hmm, what shall I write about?

Have You Got Your 2014 Plan Sorted Yet?
Mine's Coming Together Nicely ...

My Introduction To The Internet
This is 1994 calling ...

Well, What A Nice November That Was!
Goodbye to the spectre ...

The Procrastination Station
FM 103 point ah, who cares?

Space: When Did You Last Look Up?
And what did you feel?


Other posts you may be interested in ...

Winter Warmth And Festive Cheer
Posted on: blog.extra-help.co.uk

More Big Brother Activity
Posted on: blog.workloadinnovation.com

Using Your Home For Business
Posted on: blog.adval-accounts.com



 
WhosOn Online
 

Jacky Sherman says ...

Jacky Sherman

"One of my aims was to be the top Referral Institute franchise on Google. Before this I was so completely invisible, not even hitting page 4. Result!"

Categories ...

General (11)

Networking (1)

Developers (7)

Random thoughts  (7)

Career Glimpses (4)

Month by month (10)

Soapbox (1)

Archive (1)

Inspiration (3)

Gardening (3)

NLP & Psychology (19)

Social Media & The Web (3)

Business Tips (6)

Space & Science (8)

My Cancer Journey (13)

Blogging (10)

Services (1)

SPECIAL OFFERS (2)

Featured subscriber ...

Andrew Spencer

Rock out while you read ...

Popular Blog Posts ...

A Case Of Really Bad Customer Service

The Single Best Marketing Idea You Can ...

Ooo'arrrh, Welcome To The Country

Boost Your SEO With Business Blogging

Creating The Perfect Blog Post ...

How Shallow Is Your Business?

The Joy Of Programming

Quote of the day ...

"Faster, faster, faster, until the thrill of speed overcomes the fear of death"

Login ...



Remember me