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Why I Think Buffer Is An Awesome Tool
When I first came across Buffer, I thought it was just another social media sharing platform, but it's become a vital tool for me. Here's why.
But it grew on me because it was so easy to use, I eventually signed up to the £6 per month Awesome Plan and have recently upgraded to the £50 per month Small Business plan as more clients come on board wanting me to do social media sharing for them.
"It's so good I use it every single day!"
But how do I use it? Well, put simply, I do one of two things. Firstly, I buffer all of my client's new blog posts against a predefined hourly schedule and secondly, I time specific shares throughout the day. And yes, I use it to share out across all of my networks - Facebook, Twitter, LinkedIn and Google+ - although I do need to tweak them afterwards.
My 7 top tips for using Buffer are:
Setup a schedule beyond that of the default four slots. I've set up every second hour from 9am until 11pm, but try to vary them a little so shares are not always going out at the exact same minute of the hour and don't say the same thing over and over. Twitter may 'spot your bot' and start denying your tweets.
Although you can easily select multiple platforms in the Buffer share box, you may need to edit the content in Buffer itself. For example, a tweet would contain hashtags et al, but you wouldn't want them to appear on a Facebook share because it makes you look lazy. Make sure your messages are formatted correctly for each platform you're sharing to.
If you only have one or two things you want to share throughout the day, use the default schedule that you can predefine in Buffer itself, otherwise ...
Make use of the fixed time scheduler. I have numerous shares I want to send out through the day, which includes sales messages and testimonials, so I space them all two hours apart starting at 9am.
You don't want to bombard your networks with shares going out every few minutes as that's a sure fire way of shrinking your networks rather than growing them! Pace yourself!
Try to vary your shares. Sending out the same message over and over again is going to bore people. Find content from other blogs, websites and news outlets and mix them up with your own stuff to show you've got your finger on the pulse of your industry.
Buffer recently introduced Pablo which is a great way of putting random quotations onto image backgrounds. I tend to share one around 11pm and say goodnight to my Facebook friends. Pablo has become a really useful tool.
I hope you've found my tips useful and I highly recommend Buffer for all social media users. What's your experience of Buffer? Do you use occasionally, or with gusto just like me? Any other tips or tricks you can think of? Do leave me a comment ...
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