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A Closer Look: My News Pack
My news pack searches for content that may be of interest to your connections, but I validate it first to ensure that it's useful and relevant.
There is a lot of news out there. Do any search for your industry on Google and you'll get millions of responses to common key phrases. So how do you know what's useful and relevant and of interest to those you are connected to?
"And do you really have the time to search for content every day?"
Every one of my clients has a Pulse page built into their blog. This is all about content and can include their blog posts, testimonials, sales messages and videos. It uses a consistent format for each of these and lets my clients share this content to Facebook, Twitter, Linkedin and Google Plus quickly and easily, either directly or via Buffer.
By subscribing to my News Pack, my clients also get useful and relevant news content added directly into their Pulse page to share out to their followers. It's one of the reasons their Pulse page is named as it is: because it shows they have their finger on the pulse of their industry!
So how does it work then? Well, each of my clients gives me a selection of key phrases they'd like news items for. I set up a Google Alert for each of them and direct the findings to my news queue as it happens. This produces a long list of web pages and I then check each one is useful and relevant.
As an example ...
If a client asked me to search for 'construction' in the UK, you'd imagine there'd be a lot of web pages found for that. Well, yes there are, but if you're looking for construction news that's relevant to people who work on building sites, news about future projects being proposed by developers, planning permissions being granted or senior people moving from company to company would not be of much interest to them.
As tradespeople, my client's own customers would be more interested in health and safety news, new building techniques, onsite practices, equipment reviews and maybe even a bit of industrial humour.
See why news needs validating first?
Which is why my clients ask me to check this content for them by subscribing to my News Pack. I'll check what Google Alerts send over, ensure it is useful and relevant to my clients' target audiences, check that it has everything needed to share correctly on Facebook, Twitter, LinkedIn and Google Plus, and if it passes those tests, I'll add that news item to their Pulse page.
"News item expire after 7 days, so you're not wading through lots of old news!"
Content from my news pack is also included in my Sharing Pack which I'll talk about next time, but even if you prefer to share yourself, you'll be getting useful and relevant ... and timely ... news appearing in your Pulse page which you can use.
Why would you want to share industry news? Well, apart from putting your brand in front of your likers, followers and connections, along with your own thoughts on a particular news item, you're showing people that your finger is truly on the pulse of your industry, that you're a thought leader, and the person they need to talk to when they're looking for products or services just like yours.
And that can only be a good thing.
Love, light and logic ...
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About Steffi Lewis ...